Mailing-sheet list



(No Model.) M

MAILING SHIEI LIST. No. 407,640. Patented July 23, 1889,.

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N. PETERS. PhuIu-lilhognpher. Washinglun. D. C.

UNITED STATES PATENT OFFICE.

MELVIN B. CHURCH, vOF GRAND RAPIDS, MICHIGAN.

MAILINGvSHEET LIST.

SPECIFICATION forming part of Letters Patent No.1407,640, dated July 23, 1889.

Application filed October 29, 1887. Serial No. 253,779. (No specimens.)

To all whom t may concern:

Be it known that I, MELVINB. CHURCH,of Grand Rapids, in the county of Kent and State of Michigan, have invented a new and useful Improvement in Mailing-Sheet Lists; and I do hereby declare that the following is a full, clear, and exact description of the same.

My invention consists of a novel method of securing names for advertising purposes prepared for direct application vto the envelope or circular which i3 to be sent in connection with an improved mailing-list sheet. It is used in trade f or the purpose of obtaining from local dealers lists of names of their customers, which are to be transferred to .envelopes or circulars sent by mail, according to the address furnished. IIeretofore mailingL lists have been furnished by the local dealer on ordinary sheets of paper, and it has been the custom to copy from those lists directly upon the envelope or circular to be sent. This involves a considerable amount of labor, and in the copying errors in directing are frequent, the percentage of misdirected circulars being very large. The matter is of importance, for the reason that the large advertisers-such as manufacturers of 'wall-coating compounds-who use these mailing-sheets desire to bring the attention of housekeepers to their goods directly, and for that purpose must use the lists prepared by local dealers of their customers.

The object of my invention, therefore, is to I I provide a list-sheet which can be sent directly to local dealers or similar parties,which will explain itself, and upon which such parties can write the list of' names, being. accurately guided by the arrangement of the sheet itself, and the sheet when received back with the written list and the name and address of the local dealer can be separated into slips, cach bearing the full address of some housekeeper, and applicable to the envelope containing the circulars, and as the name and address of the local dealer are given on the sheet due credit can be given him, and his name printed on the circulars sent to the addresses separated from his list-sheet.-7

In tlie accompanying drawing, the ligure represents a sheet having the heading mailing-list sheet. As represented, it is wide enough to form two parallel columns of addresses, and is divided by a central vertical line a of perforations. It is also divided horizontally by perforated lines b,which form slips, each of which is to contain an address. On each slip is printed a line, preferably dotted, for the name, and below this another line for the place of residence, and below the last line is the perforated line of division. At the beginning of the iirstline is printed the title M12 or Mrs., generally the latter, as the circulars are sent to the hous'ekeepers. In order to prevent any accidental misplacement of the address and to insure accuracy, the perforated lines are printed black.

Although I have shown two columnsI do not confine myself to this form, thoughI prefer iis use. A single column or more than two columns may be used. After the sheet has been filled and returned, the slips are easily separated, and are pasted directly on an envelope of the circular which isto be mailed. Instead of separating the sheet into slips by hand in the line of perforations where larger numbers are used, they may be passed through a suitable cutting-machine, it being understood that the spaces on the list are of uniform size, and therefore susceptible of handlingin this manner. At the bottom of thel sheetA is a space for the name and address of the dealer.

I claim- A mailing-list sheet consisting' of a blank body portion having perforations dividing said portion into slips, printed lines on each slip for the names and addresses, a printed explanatory heading at the top of said sheet, and a blank for the dealers name and address at the bottom of the sheet, substantially as described. l

In testimony whereof I have signed my name to this specification in the presence of two subscribing witn esses.

MELVIN B. CHURCH.

Vitiicsses:

ROBERT E. MORRIS, CHAs. L. STURTEVANT. 

